Our Company

FairChoice Holdings is a joint venture company owned by private investors with experience in agribusiness, wholesaling, processing and marketing. It is the holding company for FairChoice (Australia) Pty Ltd, AgChoice* (Australia) Pty Ltd and FairChoice Intellectual Property Pty Ltd.

The COVID19 national response demands a new paradigm in supermarket competition.

Introducing the FairChoice Consumer model will cut Australia's grocery expenditure by as much as $2500 per household per year. It will enable enable consumers to buy groceries (and services) at prices that represent genuine competition between the major grocery chains and service providers.

FairChoice has called on the Australian Banking Association and the Australian government to work with us in a campaign to encourage major retailers to provide FairChoice with real time access to their pricing data.

No better time exists for supermarkets to demonstrate their genuine commitment to Australian families than now when online shopping and click to collect is coming into a new era.

Next alterations:

FairChoice Consumer:

FairChoice is the ONLY platform that will help drive down supermarket prices. But to do this FairChoice principals want the Federal Government to encourage supermarket chains to release their real time pricing and bring relief to Australia's beleaguered households.

By using FairChoice, consumers could cut their grocery expenditure by as much as $2500 per household per year - that's up to $50 a week. It is simply a matter of going online to shop then selecting the FairChoice option - technology will compare the major supermarket prices and provide the lowest total trolley price.

It's estimated that Australia's two largest retailers, Woolworths and Coles, enjoy 70 percent of the national groceries market. This is greater than the two largest chains in the UK (who have 48 percent) and in the United States where the two largest retailers have only 20 percent market share.

At the supplier end of the grocery cycle, the National Farmers' Federation estimates that Australian farmers get as little as five percent of the retail price of fruit and vegetables. Milk is selling cheaper than water and farmers are suffering. Meanwhile Australia's grocery prices have historically risen well above the OECD average for developed nations.